Let’s play a game. Heads or tails? I assume everyone in the world knows this little game. Throw a coin in the air and check (on landing) which side is up, It’s also one of the easiest decisionmaking tools, it is even used in football games. We assume that the coin has no bias and […]
In previous posts I discussed fuzzy logic and fuzzy segmentation. The main advantage of fuzzy logic is that it gives the possibility of non-binary classifications. A cup of coffee can be hot, partly hot or not hot. It is a scale and not a yes/no question. A customer can be a loyal customer but also […]
In the previous posts I talked about Customer Segmentation and about Fuzzy Logic. Customer Segmentation is an easy way to group customers where we assume that those groups share the same interests somewhat. With Fuzzy Logic we discovered that a cup of coffee can be somewhat hot and somewhat warm at the same time and […]
Most inventions start with someone making a big mistake and then someone yelling Eureka!. Fuzzy logic is exactly this, but with a twist… Imagine yourself in a rowboat with a passenger. You are faced backwards and rowing, the passenger is giving hints how to arrive on the destination. Littlebit to the left, somewhat more, continue […]
The human mind likes to stick labels on things and people. We and the competetition, our team and the other team, our country and the other countries. This simplification and labelling of groups has led to many conflicts and racism. But, it is also a very human way to handle complex situations. At school we […]
The cornerstone of an healthy organization is experimenting. It’s something we as humans have done since the beginning of time. Even as a child we experimented, our parents just called it ‘learn to ride a bike’. After some experimenting we learned to keep our balance, discovered new area’s on our bike and have been experimenting […]